True Jew: Challenging The Stereotype
This book offers information to
everyone who is thinking about the position of Jews in today's world and in
From the time of the destruction
of the Temple in Jerusalem to 500 CE, the world’s Jewish
from 4.5 million to 1.1 million; where it stayed for over a thousand
years. Then mysteriously, starting in the eighteenth century, world
increased at more than five times the global growth rate.
Throughout most of the Common
Era there were two groups of Jews in the world: those who were visible and
counted within the community, and those who “traveled under the radar” and were
not counted until the latter part of the 18th century when they suddenly
reappeared and took their place as the new Jewish artists, musicians and
authors. The book is about where they were, why they suddenly reappeared, and
what lessons can be learned from their hidden identity and their reappearance.The author also
examines contemporary Jews' own varying views of Jewishness and discusses what
it means to be a Jew today.
In style, the book is both a
mystery story and an expose. It is written in a light and accessible manner in
which its startling revelations are well documented and substantiated.
Because its content is in
opposition to some commonly held beliefs, the book provides a good basis for
discussion and debate. Much of the information contained in the book is
presented from a fresh perspective which opens up formerly unarticulated and
perhaps even forbidden concepts to modern exploration.
In its final chapters the book
makes a strong case for a major change in the Jewish community.
The Bible: The
Greatest Marketing Tool Ever WrittenThis
book offers a fresh way to read and understand the narrative contained
in the first two books of the bible.
In The Bible: The Greatest Marketing Tool Ever Written, I examine the
use of marketing within the bible. I start by asking the question: "Why
was the Bible written?" and I conclude that the bible's authors wanted
to create a marketing strategy which would encourage the Hebrew tribes
to coalesce into a nation.I compare the marketing techniques used by
the authors of the bible to the recommendations of top modern-day
marketing authorities and I conclude that the marketing effort in the
Bible was as efficient and effective as today’s most powerful marketing
Through an abundant use of
examples and in an informal and conversational style, I demonstrate
that in all cases the authors of the Bible chose the most efficient and
effective channels for transmitting their vital message, and that the
Judeo/Christian/Moslem faiths would not exist today had it not been for
the powerful marketing techniques used by the authors of the bible. The
conclusions that I draw are both thought provoking and controversial
and they present points of discussion to individuals of all faiths.
My book is both a historical study and an educational tool, whose clear
explanation of the marketing process can be applied to the most
challenging twenty-first century marketing opportunities. The Bible:
The Greatest Marketing Tool Ever Written presents new avenues of
biblical exploration and opens new opportunities for discussion and
conversation for individuals and groups of all faiths.
The Bible: The Greatest Marketing Tool Ever Written.........$23.99
Published by Hamilton Books, A member of the Rowman & Littlefield Publishing Group, Inc.
To order and receive a signed copy please click here:
Bernard Beck, a retired small-business entrepreneur,
spent fifteen years as a marketing consultant and taught marketing,
advertising, and sales management for ten years as an adjunct professor in the
MBA program at the Newark and New Brunswick, NJ campuses of Rutgers University.
During that time, he was also a teacher and principal in a synagogue Hebrew
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